NEW >

Tweet Love Story
UNIQLO CALENDAR vol.6
iida calling ver.4


CASE STUDIES >

UNIQLO CALENDAR
iida calling
Singing in the Car
UNIQLO MEETS CORTEO
DRY IN MOTION
UNIQLO JUMP
UNIQLOCK


PUBLICATIONS&ARTICLES >

JAPAN
ユニクロ思考術 "だれがパズルの最後のピースをはめるのか" (2009年10月、出版社:新潮社)
LIBERTINES (雑誌連載、出版社:太田出版)
Hanako (雑誌連載、出版社:マガジンハウス)

ABROAD
The Internet Case Study Book "UNIQLOCK" (April 2010, Publisher:Taschen)
This is Advertising "Uniqlo, Uniqlock" (March 2010, Publisher:Laurence King Publishers)
CREATIVE REVIEW "The Uniqlo Calendar" (July 2009)
Boards "Multiplicity meets simplicity in Uniqlo Calendar" (July 2009)
Contagious "UNIQLO/Calendar" (June 2009)
Global Innovation Report "iida calling" (June 2009)
THE WORLD'S LEADING INDEPENDENT AGENCIES 2009 "PROJECTOR" (February 2009, Publisher:campaign)
CREATIVE REVIEW "Projector" (January 2009)
ADOBE MAGAZINE "Awaking the Web" (August 2008)
Boards "Projector's Koichiro Tanaka talks Uniqlock" (June 2008)
CREATIVITY "Projector's Koichiro Tanaka explains the UNIQLOCK" (April 2008)
CREATIVE REVIEW "Uniqlo Reborn" (January 2008)


WORK >

UNIQLO CALENDAR [CONCEPT/CD]
iida calling [CONCEPT/CD]
Singing in The Car [CONCEPT/CD]
UNIQLO MEETS CORTEO [CONCEPT/CD]
UNIQLO SHOW WINDOW [CONCEPT/CD]
DRY IN MOTION [CONCEPT/CD]
UNIQLO JUMP WEBSITE << Blog on Hatena << Flickr + Youtube [CONCEPT/CD]
UNIQLOCK [CONCEPT/CD]
UNIQLO MIXPLAY WEBSITE << Youtube [CONCEPT/CD]
UT Inspired:GAME [CONCEPT/PR]
Curated by IdN, Hong Kong
UT Inspired:TRAVEL [CONCEPT/PR]
Curated by Ace Hotel, Portland
UT Inspired:FOOTBALL [CONCEPT/PR]
Curated by VASAVA, Barcelona
REC YOU. [DR]
Interactive Wall "BIG SHADOW" [DR/PR]
SNOW WISHES [CONCEPT/DIR/PR]
LOFT HALLOWEEN SHOW! [CONCEPT/DIR]
INTERACTIVE INTERIOR SHOP INSTALLATION << WEBSITE [CONCEPT/DIR/PR]


PROFILE >

KOICHIRO TANAKA (JAPANESE / ENGLISH)


AWARDS >

2010
Cannes Lions / Gold, Cyber - Websites & Microsites / UNIQLO CALENDAR
Cannes Lions / Bronze, Cyber - Craft / UNIQLO CALENDAR
New York Festivals / Gold, ART & TECHNIQUE - Interactive : Art Direction / UNIQLO CALENDAR
New York Festivals / Gold, INNOVATIVE - Apparel / UNIQLO CALENDAR
New York Festivals / Silver, INNOVATIVE - Music / UNIQLO CALENDAR
D&AD / In-Book, Branding - Online Brand Communications / UNIQLO CALENDAR
D&AD / In-Book, Digital Advertising - Art Direction / UNIQLO CALENDAR
D&AD / In-Book, Websites - Photography / UNIQLO CALENDAR
D&AD / In-Book, Mobile Marketing / iida calling
NY ADC / Silver, Website Design / UNIQLO CALENDAR
One Show Interactive / Gold, Websites & Microsites / UNIQLO CALENDAR
One Show Interactive / Gold, Craft / UNIQLO CALENDAR
CLIO Awards / Shortlist, Content & Contact / UNIQLO CALENDAR
CLIO Awards / Shortlist, Interactive / UNIQLO CALENDAR
Asia Pacific Advertising Festival / Innova Lotus / UNIQLO CALENDAR
Asia Pacific Advertising Festival / Gold, Cyber Lotus - Best Integrated Cyber Campaign / UNIQLO CALENDAR
Asia Pacific Advertising Festival / Silver, Cyber Lotus - Website / UNIQLO CALENDAR
Tokyo Interactive Ad Awards / Gold, Integrated Campaign / UNIQLO CALENDAR
Tokyo Interactive Ad Awards / Gold, Website / UNIQLO CALENDAR
Tokyo Interactive Ad Awards / Gold, Application / UNIQLO CALENDAR
Tokyo Interactive Ad Awards / Gold, Mobile / iida calling

2009
Cannes Lions / Bronze, Cyber / iida calling
Cannes Lions / Shortlist, Media / iida calling
London International Awards / Silver, Digital Sound Design / iida calling
London International Awards / Silver, Telecommunications / iida calling
D&AD / Nomination, Websites - Sound Design & Use of Music / DRY IN MOTION
D&AD / In-Book, Websites - Microsites / UNIQLO MEETS CORTEO
One Show Interactive / Bronze, Campaigns / UNIQLO MEETS CORTEO
One Show Interactive / Merit, Product - Specific Subsites / DRY IN MOTION
CLIO Awards / Bronze, Interactive / UNIQLO MEETS CORTEO
Asia Pacific Advertising Festival / Finalist, Cyber Lotus / UNIQLO MEETS CORTEO
Tokyo Interactive Ad Awards / Silver, Integrated campaign / UNIQLO MEETS CORTEO
Tokyo Interactive Ad Awards / Silver, Website / UNIQLO MEETS CORTEO
Tokyo Interactive Ad Awards / Bronze, Widget / UNIQLO SHOW WINDOW

2008
Cannes Lions / Grand Prix, Titanium / UNIQLOCK
Cannes Lions / Grand Prix & Gold, Cyber / UNIQLOCK
Cannes Lions / 3rd Place, Interactive Agency of The Year / Projector
New York Festivals / Grand Award & Gold, Apparel (Clothing/Footwear etc.) / UNIQLOCK
New York Festivals / Gold, Best Use of Medium/Microsite / UNIQLO JUMP
D&AD / Black Pencil & Yellow Pencil / UNIQLOCK
NY ADC / Hybrid Cube & Distinctive Merit / UNIQLOCK
One Show Interactive / Best Of Show & 2 Gold / UNIQLOCK
CLIO Awards / Interactive Grand Prix, 1 Gold & 2 Silver / UNIQLOCK
Asia Pacific Advertising Festival / Gold & Innova Lotus / UNIQLOCK
Tokyo Interactive Ad Awards / Grand Prix, 3 Gold, 2 Silver & Best Creator Of The Year / UNIQLOCK
Tokyo Interactive Ad Awards / Silver, Integrated Campaign / UNIQLO JUMP

2007
Cannes Lions / Gold, Outdoor - Ambient: Stunts & Live Advertising / BIG SHADOW
Cannes Lions / Gold, Cyber - Other Online Advertising Innovative Ideas / BIG SHADOW
Cannes Lions / Shortlist, Cyber - Clothing, Footwear & Accessories / UNIQLO MIXPLAY
Cannes Lions / Shortlist, Cyber - Retails & E-Commerce, incl. Restaurants / LOFT HALLOWEEN SHOW!
Cannes Lions / Bronze, Media - Best Use of Ambient Media: Large Scale / BIG SHADOW
Cannes Lions / Shortlist, Titanium and Integrated / BIG SHADOW
CLIO Awards / Bronze, Innovative Media / BIG SHADOW
One Show Interactive / Gold, Other Interactive Digital Media / BIG SHADOW
One Show Interactive / Finalist, Business to Consumer / UNIQLO MIXPLAY
New York Festivals / Gold, Interactive Design Advertising / BIG SHADOW
London International Awards / Gold, Digital Media - Weird Wonderful Work / BIG SHADOW
Good Design Award / Communication Design Prize / BIG SHADOW
Asia Pacific Advertising Festival / The Best of Cyber Lotus / BIG SHADOW
Asia Pacific Advertising Festival / Bronze, Cyber Lotus / LOFT HALLOWEEN SHOW!
Tokyo Interactive Ad Awards /Gold, Integrated Campaign / BIG SHADOW
Tokyo Interactive Ad Awards /Gold, Campaign Site/ BIG SHADOW
Tokyo Interactive Ad Awards /Bronze, Campaign Site / UNIQLO MIXPLAY
Tokyo Interactive Ad Awards /Bronze, Interactive Ad / SNOW WISHES
Tokyo Interactive Ad Awards /Finalist, Integrated Campaign / UNIQLO MIXPLAY
Tokyo Interactive Ad Awards /Finalist, Product Site / UNIQLO MIX
Tokyo Interactive Ad Awards /Finalist, Interactive Ad / INTERACTIVE INTERIOR

2006
One Show Interactive / Merit, E-commerce / BEYES EDIT STORE
Tokyo Interactive Ad Awards / Silver, Campaign Site / LOFT HALLOWEEN ATTACKS TOKYO
Tokyo Interactive Ad Awards / Finalist, Corporate Site / BEYES EDIT STORE

2005
Cannes Lions / Gold, Cyber - Publications and Media / FM FESTIVAL 04
One Show Interactive / Silver, Corporate Image B2C / FM FESTIVAL 04
Tokyo Interactive Ad Awards / Gold, Integrated Campaign / FM FESTIVAL 04
Tokyo Interactive Ad Awards / Gold, Mobile Ad / NIKE KEME
Tokyo Interactive Ad Awards / Finalist, Branding Site / ALTOVISIO /GLOVAL-TIPS


ABOUT US >

Projector,a unit between logic & magic.
Taiyo Bldg. 5F 5-38-8 Jingumae Shibuya-ku Tokyo Japan, 150-0001 / MAP
03 5466 3061 / magic [at] projector.jp

BLOG